Through programmatic advertising and an exchange, the advertisers can determine which users are the most valuable and then adjust bidding accordingly. Durante essence, RTB is a specific type of programmatic ad buying that revolves around automated bidding Durante auctions. While all RTB is programmatic, not all programmatic advertising relies on https://retargeting91357.wizzardsblog.com/28423653/the-ultimate-guide-to-pubblicità-digitale