The condition for many people is scale—“content advertising” refers to quite a bit of various shifting sections, so How will you operate an audit of every little thing unexpectedly? Could be the URL applying hyphens to different text? Underscores have a very checkered past with specific search engines like https://youtu.be/EVeTP0aV8gY?si=5FHbTy4kbLwUVoJD